As shop windows go, there are few that have the impact of a World Cup. As a trend monitoring company, it would be a disservice on our part to not take a closer look at some of the potential economic impacts of the competition. On this occasion, The International Goalscorer.

The chance to represent your country is of course at the front of any participant’s mind in global competitions. There’s also a massive tiny bit of thought, the ‘what if’ factor for every player, if the dream of a successful tournament comes true.

Comparing the search data behind a small sampling of players, the competition consistently delivers for those who put the ball in the back of the net. Not just for transfer fees either, as in the now publicity and product hungry world of football, pixel and column inches count a great deal (yes, image rights).


What this chart illustrates is obviously, that Cristiano Ronaldo is big news. Love him or hate him, he dominates his peers in terms of coverage.

Another football auteur, Liverpool striker Luis Suarez, follows a similar trajectory of news spikes, with a combination of controversial and brilliant incidents in equal supply.

There’s every chance that this could be his World Cup and further propel his meteoric rise, with rumours of Barcelona and Real Madrid circling again as the competition hots up.

Of course, as a top professional, there are sad instances of players having to sit out the competition with their legs on ice and carefully balanced on a foot stool. Radamel Falcao springs to mind.

However, despite his forced omission, Falcao has consistently featured in the public eye (also despite Jose Mourinho’s comments about playing in front of 4000 people).

Even so, comparing the data of Suarez and Falcao illustrates just how much the World Cup means, in sporting and commercial terms and I am sure he would rather be there, no matter how comfortable that armchair is.

***This was just before the Suarez bite. See below for the last 7 days***

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