Our weekly round up of relevant news from around data (big or otherwise), social, trends and our very own index:
The Strategic Revolution In Finance Departments
Digital disruption, activist investors and growing complexity have caused many organizations to rely more heavily on their finance departments to take on a more strategic role.
The Evolution of Influencers, From the 1700s to Today
While influencer marketing may have started long ago, it’s reaching new heights today with the help of social media.
These Are the Images Travelers Share Most on Social
With summer vacation in full swing, social media users’ feeds are being inundated with images of friends and family visiting far-flung destinations. Of course, in the age of Instagram, travel photos aren’t just simple snapshots—they provide personal messages, show brand affinity and influence others on the platform.
SOCIAL MEDIA/INVESTMENTS STORIES
Beyond User Growth, Monetization Will Be the Focus When Snap Reports Earnings This Week
Snap (NYSE:SNAP) reports second-quarter earnings on Thursday, Aug. 10. Like all ad-supported social media companies, investor attention will naturally gravitate toward user growth — or lack thereof. Twitter (NYSE:TWTR) was recently punished for posting flat sequential monthly active user (MAU) growth, for instance. While Snap does not disclose MAUs, it does disclose daily active users (DAUs) as its sole user metric.
Ditched By Disney, Netflix Races To Become Content King
It’s been a busy week for Netflix NFLX -2.45%. On Tuesday, Netflix found itself cornered by Disney, who announced it will remove its movies from the streaming behemoth by launching its own direct-to-consumer services.
BIG DATA NEWS
Mastercard’s Big Data For Good Initiative: Data Philanthropy On The Front Lines
Much has been written about big data initiatives and the efforts of market leaders to derive critical business insights faster. Less has been written about initiatives by some of these same firms to apply big data and analytics to a different set of issues, which are not solely focused on revenue growth or bottom line profitability.
The Real Limitations of Big Data
“Every revolution in science—from the Copernican heliocentric model to the rise of statistical and quantum mechanics, from Darwin’s theory of evolution and natural selection to the theory of the gene—has been driven by one and only one thing: access to data.”
Shiny object syndrome: why marketers can’t forget people when making big data decisions
Having the right people are integral to growth and success. A phrase from Ernst & Young explains it very well: “Making the most of the opportunities and competitive advantage that the analysis of big data can bring requires not just technology but the right people.”