Our weekly round up of relevant news from around data (big or otherwise), social, trends and our very own index:
As Gen Zers Become Parents, Here’s What Brands Need to Know
Sure, children are the future, but perhaps even more so, parents are the future. Now that Gen Z is growing up, how can brands access the ever-changing demo and target them as parents? Pregnancy and parenting organization BabyCenter teamed up with insights and strategy company Collage Group on a study analyzing the future of families and parenting to garner insights on Gen Z moms.
A Snapshot of Online Image Theft
All too often, people steal other people’s photos and images without even knowing. Of course, many use other people’s images knowing that it’s unethical and wrong, but in many cases, it’s also downright illegal. Whether someone’s aware of it or not, as a photographer, professional or hobbyist, it’s up to you to go the extra mile to protect your images.
SOCIAL MEDIA/INVESTMENTS STORIES
What’s the Next Social Network? Think Music
Audio marketing will gain on video: As devices like Google Home and Amazon Echo become more common, social music will blossom in homes around the world. According to research from Nielsen, audio advertising might boast the highest return on investment of any format.
3 Top Artificial Intelligence Stocks to Consider Now
We all know Facebook as a social media powerhouse, but the company is also knee-deep into AI. The company has its own AI data centers, called Big Sur and Big Basin, and both are being used to keep up with the massive amount of content on the company’s platform.
Why It’s So Hard to Invest With a Social Conscience
There are more opportunities than ever to invest with a conscience. One firm, Wealthfront, will even let you strip individual American companies that rub you the wrong way from one of the index-fund-like portfolios it creates for you.
BIG DATA NEWS
How Big Data Analytics Is Boosting Cybersecurity
Big data analytics professionals are making use of preventative technologies, as well as managed detection and response services. Companies use these to deal with the constantly evolving, sophisticated cyberthreats caused by the increased amounts of data being generated on a daily basis.
From Online to Offline: How Brands Use Big Data to Figure Out Where Their Customers Will Shop
Ecommerce brands are using big data to open stores exactly where their customers want them.
Big pharma, big data: why drugmakers want your health records
Drugmakers are racing to scoop up patient health records and strike deals with technology companies as big data analytics start to unlock a trove of information about how medicines perform in the real world.