Our weekly round up of relevant news from around data (big or otherwise), social, trends and our very own index:
Who’s Winning The Commercial Space Race?
As can be seen from the following infographic which was compiled with Bureau of Transportation Statistics data, the U.S. is ahead with 202 commercial space launches between 1990 and 2017. 70 of those were Atlas and 57 were Delta rockets.
The Podcasting Boom Explained
The most seismic shift has been to the media landscape as platforms like Facebook overtake traditional channels of news, distribution, and advertising. Not only does this put incumbent news conglomerates in an unenviable position, but it has also thrust tech companies into the reluctant role of the gatekeeper for society’s most important news and information.
Why Beer Brands Should Start Marketing to More Than Just Young Men
Beer spots tend to follow a similar (arguably outdated) formula: a bunch of young dudes partying it up while watching the Big Game and plenty of ice-cold brew to go around. But marketers might be missing out on some key demos.
SOCIAL MEDIA/INVESTMENTS STORIES
Snapchat overhaul convinces investors it can fight Instagram
Confidence that the two could coexist in the social media sector was shaken when Snapchat’s user growth stalled last year. Analysts, though, said that Snapchat appeared willing to look inward and try to fix problems rather than be distracted by Instagram.
Jim Carrey Is Deleting His Facebook Page and He Wants You to Do the Same
Actor and comedian Jim Carrey isn’t joking about ditching Facebook. Carrey also encouraged other Facebook investors to follow his lead with the hashtag “#unfriendfacebook.”
Millennials are afraid stocks are too risky, so they’re investing in bitcoin
People under the age of 30 are more likely to spend money on cryptocurrencies than older generations. But just because bitcoin is hot right now does not make it the most ideal investment choice — for millennials or anybody else, said Andrea Coombes, retirement and investing specialist at personal finance resource Nerdwallet.
BIG DATA NEWS
Precision Data Is The New Big Data
Businesses, especially big enterprise, are always looking to grow revenue by leveraging their most valuable asset, their installed bases. They know that leveraging their commercial (customer, partners and vendors) relationship data inside their agreements and contracts goes a long way to improving their bottom lines.
Navigating Brexit’s choppy waters – with help from big data
One of the sets of information used for the team’s latest graphic had more than 80,000 rows of data detailing the amount and species of fish brought into British ports by foreign vessels as well as British fishing vessels landing in the U.K. and abroad. We learned that British fish were sent to Nordic, Dutch and Danish ports, bringing consumers mackerel and herring, much more than European neighbours sent to U.K. ports.
How big data will revolutionise in-store shopping
How long were they on promotion for? Were they in front of consumers in time to coincide with advertising? After all, there is no point pushing big budgets on to advertising if a product is unavailable to buy. Being involved at each point in the supply chain, CHEP has seen how visibility through data answers many of these questions.
Use big data to explain politics rather than predict it
There’s a great article by Michael Gaynor in last week’s Washington Post Magazine on using big data to predict legislative and policy outcomes. The article focuses on Tim Hwang’s FiscalNote, a company that uses masses of data to predict the outcomes of bills and other forms of policymaking.
Big Data is a chicken-or-egg scenario on the farm
According to McKinsey, the agricultural sector is the least digitized industry in the U.S. Yet, agriculture already produces large volumes of data — especially from IoT. There’s hardly a lack of scenarios for digitizing farming, with the common thread for all the use cases is that they each involve Big Data.