Our weekly round up of relevant news from around data (big or otherwise), social, trends and our very own index:
The Do’s and Don’ts of Naming Your Business
Finding the right name for your business can be crucial to its success. If you’ve got a boring, vague name, then you might repel potential customers.
Evolution Of Influencers
Advertisers are facing a serious crisis- ad blockers are preventing them from getting their messages out to audiences, which is effectively collapsing the online advertising realm. Ad blockers are expected to squash $12 billion in revenues by the year 2020, so advertisers had better think fast.
This Infographic Shows Why Podcast Ads May Be Perfect for Fitness Brands
Podcasting has been steadily growing in popularity for the last few years, and brands are starting to figure out that the format’s ripe for immersive advertising.
SOCIAL MEDIA/INVESTMENTS STORIES
Facebook Losing Teen Users to Snapchat
Facebook Inc. (FB) hit 2 billion mostly active users (MAUs) this year, but when it comes to teenagers and young adults, they aren’t logging on to the social media platform at a large enough rate, setting it up for overall declines.
Social Media Manipulation Rife On OTC Pink Marketplace
Social media has become an invaluable tool for investors looking to share thoughts and research on investment ideas. However, social media has also become a tool for traders and fraudsters seeking to make a quick buck to spread false or misleading information especially on the OTC pink marketplace, says a new study.
For Uber, a Quiet Investor Becomes a Sudden Thorn
For the past week, Uber’s board members have been embroiled in conversations over a thorny question: what to do about Benchmark, the venture capital firm that is one of the ride-hailing company’s largest shareholders.
3 Ways Blockchain Is Revolutionizing Cybersecurity
The second quarter of 2017 was a wild one for blockchain companies and investors, with nearly 60 initial coin offerings (ICOs) closed in the quarter for more than $750 million, and it looks like this is just the beginning. It seems that blockchain is about to have an impact on nearly every industry.
BIG DATA NEWS
Big Data & Analytics Is The Most Wanted Expertise By 75% Of IoT Providers
These and other insights are from Canonical’s latest study, Defining IoT Business Models (PDF, 20 pp., free, opt-in). Canonical commissioned independent industry publication IoT Now to complete a quantitative survey of 361 IoT professionals.
Why streaming data is the future of big data, and Apache Kafka is leading the charge
Not all data is fit to be streamed. Not yet, anyway. But one big data exec argues that the universe just keeps expanding for streaming data.
Big Data Convert Channels Big Brother to Take Russia’s Pulse
The Bank of Russia has already developed a gauge of economic activity by scouring a news site, according to Alexander Morozov, who’s headed the department for almost two years after a decade as HSBC Holdings Plc’s economist in Moscow.
Opaque ‘black box’ culture eclipses big data’s benefits
We live in a data-rich world. It’s natural to think that the more data we have, the easier it will be to do business. But big data has its pitfalls.
Why do big data projects fail?
Big data projects don’t have to confound and confuse. They can bring breakthrough lightbulb moments, provided they’re grounded in simplicity.