This page sets out the privacy policy of Trendensity Limited (“we”, “us” and “our”) and explains how we use your personal information (meaning any information about you which is personally identifiable such as your name, address, telephone number or email address and is generally referred to throughout this policy as “Your Information”) when you use the Trendensity dashboard software and/or the TOMRW Index services (the “Service”). Trendensity Limited has notified the Information Commissioner’s Office and is registered on the Data Protection Register under registration number ZA017720.

What information do we collect about you?

We may collect and process the following data about you:

Users of our Service:

  • information that you provide by filling in forms on our website. This includes information provided at the time of registering to use our website, subscribing to the Service or posting material. We may also ask you for information when you report a problem with our website or our Service;
  • details of your use of the Service including, but not limited to search query data and details of any content that you upload;

How will we use Your Information?

We use Your Information in the following ways:

  • to provide the Service to you including processing your subscription and payments;
  • to allow you to participate in interactive features of our Service, such as submitting a comment;
  • to ensure that content from our Service is presented in the most effective manner for you and for your computer;
  • to notify you about changes to the Service or respond to any communication or request from you;
  • unless you have told us you do not want to receive marketing communications, to provide you with marketing communications about our similar products and services. You can ask us to stop sending you marketing communications by emailing us at or by clicking on the “unsubscribe” link in any marketing email we send you; and
  • we may provide third parties with aggregated and anonymised information about our users. This is statistical data about our users’ Service and Website habits and patterns, and does not identify any individual.

Information we may share with third parties

We may disclose your personal information to third parties as follows:

  • to any suppliers (including data service providers) and subcontractors (including payment providers) in order to provide the Service;
  • to provide them with aggregate information about our users. This is statistical data about our users’ Service and Website habits and patterns, and does not identify any individual;
  • if you have consented to us sharing your details with carefully selected third parties whose products and services may interest you;
  • if we are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets;
  • if we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation, or in order to enforce or apply our terms of use[hyperlink] and other agreements; or to protect the rights, property, or safety of Trendensity Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised Service.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our Service. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site. For more information about cookies and how to disable them see

There are broadly four types of cookies. These are “strictly necessary” cookies, “performance cookies”, “functional cookies” and “targeting or advertising cookies”. We don’t use all of these types of cookies but have provided you with a description of them below.

Strictly necessary cookies – these cookies are needed to provide services and features that you have specifically asked for. Websites do not need your consent to use these cookies.

Performance cookies – these cookies collect anonymous information about how you and other visitors use a website, such as which pages are visited most often and details of bugs and glitches on the website. Information gathered using these cookies is usually aggregated and made anonymous and only used to improve how the website works. The cookies we use are performance cookies. By using the Services, you consent to us placing and using this type of cookie on your computer or device.

Functional cookies – these cookies remember choices you make to improve your experience on websites. They allow the website provider to remember the choices you have made (such as your user name, language and country and preferences) and personalise and enhance your experience.

Targeting or advertising cookies – these cookies usually collect information about your browsing habits in order to make advertising relevant to you and your interests. They are also often used to limit the number of times you see an advertisement as well as to help measure the effectiveness of an advertising campaign. They can also remember that you have visited a website and share this information with other organisations such as advertisers.

How do we protect your Information?

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site and/or service, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

The security of personal data is important to us. We maintain appropriate administrative, technical and physical safeguards to protect personal data against accidental or unlawful destruction, accidental loss, alteration, unauthorised disclosure or access, use and all other unlawful forms of processing of the personal data in our possession.

Access to Your Information, correction and unsubscribing

To find out more about how your data will be used, or to make a complaint, please contact us by email at

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of the information we hold about you, please contact us at 5 Minton Place, Victoria Road, Bicester, Oxfordshire, United Kingdom, OX26 6QB or We may make a small charge for this.

We want to make sure that Your Information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate by contacting us at 5 Minton Place, Victoria Road, Bicester, Oxfordshire, United Kingdom, OX26 6QB or

You have the right to ask us not to use Your Information for marketing purposes. To change your marketing preferences, or to unsubscribe, please contact us at

We hope you will be happy with the way we handle Your Information but if not you have the right to complain to the Information Commissioner if there is a problem – for more information visit


Changes to this privacy policy

We are constantly looking for new ways to improve the Service. We may amend this privacy policy from time to time and we will give you reasonable notice of any changes to this privacy policy. This privacy policy was last updated on 22nd March 2014.